Marketing Bootcamp For Clinicians
Marketing Bootcamp for Clinicians
Saturday, March 30th and Sunday, March 31st from 9am-1pm
Presented by Aimee Martinez, PsyD and Eva Patrick, PsyD
6.0 CE Credits
Who is this workshop for?
- Clinicians who have taken time off from practice and need support reestablishing their clinical identity and navigating the online landscape
- Clinicians transitioning from community clinic settings to private practice
- Clinicians in private practice aiming to reach more people seeking mental health services
- Clinicians interested in establishing social media presence or creating a website
What will I take away from this workshop?
(1) ESTABLISH A CLINICAL IDENTITY THAT COMMUNICATES YOUR THERAPEUTIC APPROACH AND VALUES
- Exercises to facilitate exploration and composition of professional values, skills and goals
- Formulate a clear message about the therapy that you provide and the population you serve
(2) LEARN HOW TO MAKE SOCIAL MEDIA WORK FOR YOU:
- Overview of how to use Google, Instagram and Facebook to reach a larger audience
- How to communicate your clinical identity and values via blog, Facebook, Instagram and online content creation
- Discussion of ethical concerns when using social media
(3) BLOG POST DEVELOPMENT
- One hands-on blog creation exercise
- Tutorial on blog post optimal structure and content
- Tips and input around challenges with writing blog posts and procrastination
- Discussion of concerns around writing in general, writing blog posts, writing as a therapist, etc.
(4) A PACKAGE OF RESOURCES WITH WHICH YOU CAN TAKE YOUR NEXT STEP
- A professional website designer
- Affordable Professional Photographer
- Social media management and support contact
- Google AdWords implementation consultant
At the Conclusion of this WOrkshop:
- Participants will be able to track current online trends relevant to impacting frame, boundaries and transference issues
- Participants will create a coherent clinical identify formulation that articulates participants’ professional values and personal vision of their work for website, blog and social media use.
- Participants will analyze and delineate clinical needs of their patients and describe effective ways to communicate them
- Participants will be provided concrete steps for gaining clarity related to their therapeutic work and its translation into everyday language
- Participants will utilize group process to evaluate current challenges regarding the business aspect of running a private practice, and establish professional goals that address these challenges
- Participants will gain a layout of current social media and online marketing practices available to therapists and will explore their approaches to them.
- Participants will gain insight into common issues of resistance to social media and online presence reported by clinicians, and will accomplish a conscious and deliberate online presence frame that fits with their unique professional values.
Wright Institute Los Angeles is approved by the California Psychological Association, which is recognized by the Board of Psychology and the Board of Behavioral Science to sponsor continuing education for Psychologists, Licensed Marriage & Family Therapists, and Licensed Clinical Social Workers. Wright Institute Los Angeles maintains responsibility for this program and its contents. Full attendance in addition to the completion of the appropriate evaluation form are required in order to receive CE credits. CPA OPD provider number WLA001.
Saturday, March 30th from 9am-1pm
Sunday, March 31st from 9am-1pm
Eva Patrick, PsyD, Owner of Coach My Project
Dr. Eva Patrick works in private practice in Encino with adults and couples. She embraces considerations from mostly a relational orientation, along with the implementation of psychodynamic and behavioral concepts. She is specifically interested in utilizing her clients’ stories about self and life (their personal myths) – as a vehicle to discover new possibilities for thought and action.
Eva is passionate about writing, blogging, and exploring new ways of being, doing and telling stories in the world. She uses this passion to support pre-licensed clinicians at Wright Institute Los Angeles to learn ways to effectively communicate psychological ideas to the community. Her writings have been featured on The American Psychoanalytic Association’s Blog, Psychoanalysis Unplugged.
Eva is also an ardent dissertation and project coach. She assists individuals to clarify their goals, set objectives, and complete their projects with accountability, follow-through
Aimee Martinez, PsyD, Private Practice in Century City
Director of Clinical Relations, WILA
In addition to her private practice, she acts as the Director of Clinical Relations for WILA and facilitates institutional and trainee development in professional marketing. She earned a nearly 20K Instagram following enabling her to engage with the community and gain clients via social media. She benefits from her use of Google AdWords as well as collaborating on media pieces that have appeared on Forbes, Bustle, and lifestyle websites and blogs. Currently, Aimee is a Clinical Associate in psychoanalytic training at the New Center for Psychoanalysis. Prior to pursuing clinical training, Aimee worked in entertainment sports and event marketing, skills she now applies to develop clinical referral relationships. Although she possesses extensive marketing experience, her true passion lies in the creativity of psychoanalytic clinical work. Aimee utilizes a psychodynamic perspective on addiction to address underlying issues of trauma and attachment including depression and anxiety that accompany substance use disorders.